Bahlsen celebrates it’s 125 year anniversary!
Bahlsen introduces two products onto the market: Bahlsen Crispini, bringing together the crunchy “Keks” and fine chocolate, and Leibniz Erdnuss Spaß, caramelized peanuts combined with the Leibniz Keks. Both products receive a reward for the most successful innovations.
In 2002, Bahlsen introduces its new brand strategy at the worldwide biggest trade fair of the confectionery industry, the ISM in Cologne. Since that date, only two umbrella brands – Bahlsen and Leibniz – represent the company throughout the world. Due to clear positioning and a new pack design, Bahlsen stands for daily indulgence, whereasRead more
Bahlsen celebrates the official opening of the rebuilt “Stammhaus” in Hannover together with guests from business, politics and Bahlsen employees. One of the many guests of honour is the federal chancellor Gerhard Schröder. In his speech, he dignifies the commitment of the company.
1999 witnesses the launch of PiCK UP!, Bahlsen’s first countline, into Germany, Austria and France, with a major investment in machinery, advertising and promotion. The division of the Bahlsen Group into the segments of “sweet” and “snacks” leads to three independent incorporations: Bahlsen (sweet biscuit), Lorenz (snacks), and a third corporation that integrates the brandsRead more